The Swatch Newseum was a traveling exhibition which featured every Swatch ever produced. the problem was, that not even the Swatch company had examples of every piece they ever made, so they decided to reproduce the models they did’t have.
The première of the Swatch Newseum was during the 5th year anniversary of Swatch 1988 in Biel (Switzerland)
Sometimes one can spot small differences between the Newseum pieces and the original model, such as the size of the logo or other details. The most important difference can be observed when looking at the 1983-1984 Newseum models: They all have eight-hole straps.
Not even Swatch had some left!
The ultimate way to recognize Newseum pieces is to have a look at their back: Most of them have no production codes. Moreover you will find 1983-1984 models with large battery hatch rims which normally only appear during 1985. There are some exceptions: Some Newseum models have the year code for 1987, this shows how early Swatch began with the organization of the event. None of them has a country code!
Unfortunately a considerable amount of watches has apparently been stolen during the Newseum tour, among them also Newseum Swatches.
Some Newseum watches are also known to be made to recreate prototypes. This GG 701 is one of these examples. To the contrary of market pieces this version has a large battery hatch ring and no codes.
We want to emphasize, that the pieces shown here come from reliable sources and that none of these pieces are part of the stolen ones
Swatch Prototypes 