On this site you can find important historical information about the creation of Swatch. Some important personalities involved in the creation of Swatch are presented, as well as detailed information about the general technical and aesthetic development of Swatch watches, as well as some interesting or surprising prototypes.
Swatch is a phenomenon risen out of the necessity to save the Swiss watch industry enduring the ‘Quartz-Crisis’ of the late 1970s. The developmental steps of the Swatch watch represent an unique accumulation of perfect engineering, excellent contemporary design and intelligent marketing. Prototypes are the incorporation of this development and permit to slip into the steps of the engineers behind the most popular piece of plastic ever.
Picture credit: Henry Leutwyler, @henryleutwyler
Swatch Prototypes 