Already Abraham-Louis Breguet, watchmaker in Paris conceived a watch thought to be affordable by less fortunate people. His achievment was to reduce production and material costs to introduce what was called ‘montre subscription’ in the late 18th century.
About 100 Years later, in the 1860s a German watchmaker named Georges Frederic Roskopf took over Breguet’s spirit and invented his version of the ‘proletarian’ watch, which he sold for 20ChF. Inspired by the dedication of Roskopf the company Breguet helped him to promote his watches. Again about 100 years later in the 1960s , Tissot came up with the Astrolon project, where a maximum of the movement would be made out of newly developed plastic. Furthermore the mechanical watches tended to get smaller and thinner.
All of these achievements and spirit of over almost 300 years converged to one final product: SWATCH
Swatch Prototypes 