Extra Ordinary

In this section you will find a selection of  very nice Hybrids and models made for the Newseum.

In addition to official Swatch prototypes in the other sections of this homepage,  you will find here prototypes of models made using Swatch parts (Swatch Automatic models) and sold as limited edition series. These editions are not issued by the Swatch Group and thus are not recognized as official Swatch watches. Nevertheless these watches have gained high interest among Swatch collectors and are consequently highly sought after. Some projects have never been finalized, leaving behind some spectacular prototypes.

This original black and white picture shows the production line of Swatch before the official issue of the production line boxes and can be regarded as the prototype for its development. It was part of a press kit, back in 1983, together with a printed ‘exploded’ view of a Swatch on vellum paper (on right). The press kit was used to inform about the production of Swatches.

The production line boxes were later available for the members of “Swatch collectors of Swatch” Club.